Effective August 5, 2026

Privacy Policy

This policy explains how Shekar Labs handles information for Monshi, a business-facing AI SMS concierge and missed-call recovery service.

1. Who We Are

Monshi is a business-facing software service operated by Shekar Labs. Monshi helps local service businesses respond to missed calls, manage SMS conversations, collect appointment or quote details, and use AI-assisted workflows configured for their business.

This Privacy Policy explains how Shekar Labs collects, uses, discloses, and protects information in connection with the Monshi website, lead forms, dashboard, messaging workflows, and related services.

2. Scope and Effective Date

This policy is effective August 5, 2026. It applies to visitors to getmonshi.com, business customers that use Monshi, authorized users of customer accounts, and people who communicate with a business through Monshi-powered SMS or related workflows.

When Monshi processes an end customer's information for a business customer, the business customer generally controls that data and remains responsible for its own privacy notices, consent language, retention instructions, and legal obligations. This policy is not a substitute for a customer's own privacy notice.

3. Information We Collect

Website and lead-form information: name, business name, email address, phone number, location, industry, inquiry details, and similar information you choose to submit.

Account, billing, and business information: account credentials, authorized user details, plan or subscription information, payment status, business settings, service lists, business hours, routing preferences, and setup information.

Business communications and operational data: missed-call metadata, caller and recipient phone numbers, SMS conversation content, appointment or quote details, customer support communications, knowledge-base content, calendar availability signals, and workflow configuration used to provide Monshi.

Device, usage, and log data: IP address, browser and device details, pages viewed, referring pages, timestamps, dashboard activity, diagnostic logs, cookie identifiers, analytics events, and advertising measurement data where applicable.

4. How We Use Information

We use information to provide, operate, and improve Monshi, including missed-call text-back, AI SMS concierge workflows, appointment and quote collection, business knowledge responses, support, billing, account administration, analytics, troubleshooting, security, fraud prevention, legal compliance, and service improvement.

We may use aggregated or de-identified information to understand product performance, improve workflows, and evaluate marketing effectiveness. We do not use customer-controlled end-customer data to claim ownership of those relationships.

5. Customer-Controlled End-Customer Data

Monshi is designed for businesses. In many situations, Shekar Labs acts as a service provider or processor for the business customer, and the business customer decides what contacts to message, what information to collect, what workflows to configure, and how long certain customer records should be kept.

End customers should usually contact the business they communicated with first for access, correction, deletion, consent, opt-out, or other privacy requests. If Shekar Labs receives a request about customer-controlled data, we may direct the request to the relevant business customer or assist that customer as appropriate.

6. Service Providers and Integrations

We may share information with service providers and integration partners that help us run Monshi, including Twilio for telephone and SMS delivery, cloud hosting and infrastructure providers, OpenAI or other AI/model providers, Stripe or other payment processors, Google and Outlook calendar integrations when enabled, analytics tools, advertising measurement tools, email or support providers, and security or operations vendors.

These providers may process information under their own terms and privacy policies where they provide independent services, and under our instructions where they act as service providers to Shekar Labs.

7. Website Analytics, Cookies, and Advertising

The Monshi website may use Google Tag Manager, Google Analytics, Microsoft Clarity, Google Ads, cookies, pixels, and similar technologies to understand site usage, measure advertising performance, improve pages, and support remarketing or conversion measurement where configured.

Microsoft Clarity may help us understand website behavior through analytics, heatmaps, and session replay-style diagnostics. We aim to avoid intentionally capturing sensitive form content in these tools, but visitors should avoid submitting sensitive information through public website forms unless requested.

You can usually control cookies through your browser settings, device settings, or available cookie controls. Blocking cookies may affect analytics, advertising measurement, or some site functionality.

8. How We Disclose Information

We may disclose information to service providers and integrations described above, to business customers according to their account configuration or instructions, to comply with legal obligations or valid legal requests, to protect safety, security, rights, and property, to prevent fraud or abuse, and in connection with a business transaction such as a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information in the ordinary sense of exchanging it for money. Some analytics and advertising activities may be considered a sale, share, or targeted advertising activity under certain privacy laws. Where those laws apply, users may have choices about those activities.

9. Data Retention

We retain information for as long as reasonably needed for the purposes described in this policy, including providing Monshi, meeting customer instructions, maintaining account and billing records, resolving disputes, improving operations, enforcing agreements, complying with legal obligations, and preserving security or diagnostic records.

Retention periods can vary by data type, customer configuration, contract terms, operational needs, and legal requirements. We do not promise a fixed retention period for all data.

10. Security

We use administrative, technical, and organizational safeguards designed to protect information handled by Monshi. These safeguards may include access controls, encryption for selected sensitive credentials, monitoring, least-privilege practices, and operational review.

No transmission, storage system, or security measure is completely secure. We cannot guarantee that information will never be accessed, disclosed, altered, or destroyed by an unauthorized party.

11. SMS Privacy and Messaging Choices

When a business uses Monshi for SMS, Monshi may process phone numbers, message content, delivery metadata, opt-out status, and related conversation details to send, receive, route, and support messages. Carriers and messaging providers may also process message and delivery data.

Where supported, replying STOP should opt a recipient out of further SMS messages from the relevant messaging program, and replying HELP may provide assistance or contact instructions. Carrier message and data rates may apply. Businesses using Monshi remain responsible for obtaining required consent, honoring opt-outs, and providing required notices.

12. Your Choices and Requests

You may opt out of marketing emails by using the unsubscribe instructions in those messages or by contacting us. You may control many cookies through your browser. Business account users may update certain account information in the dashboard or by contacting support.

You may request access, correction, deletion, or other privacy assistance by emailing info@getmonshi.com. If your request concerns a business customer's end-customer data, we may need to refer you to that business or coordinate with that business before responding.

13. Children

Monshi is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to Monshi, contact us so we can review the issue.

14. International Transfers

Shekar Labs is based in the United States, and Monshi may use service providers or infrastructure located in the United States or other countries. Information may be transferred to, stored in, or processed in countries that may have different privacy laws than the country where you are located.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date and provide notice as appropriate for the change.

16. Contact

For privacy questions or requests, contact Shekar Labs at info@getmonshi.com.